Group Info

a few courses on tour that he seems to really excel at

NEW YORK -- Prepare to be inspired. Cheap San Francisco Giants Jerseys . After all, its Olympic ad time.Olympics marketers from Coca-Cola to Samsung are pulling out all the stops this summer, stuffing scores of athletes into ads and telling tearjerker stories. Cokes ads play on gold moments when athletes have a Coke together. An ad for Samsung shows the road to Rio for a runner from South Sudan, the newest country to be recognized by the International Olympic Committee. A Visa ad , customized for different countries around the world, shows a bevy of athletes carpooling to Rio. And P&G continues its Thank You Mom campaign with ads focused on how mothers have helped Olympic athletes along the way.SPONSOR CHALLENGESThe rah-rah campaigns mask an unsettling truth: Its tough out there for an Olympic marketer. The games in Rio de Janeiro, Brazil, face a number of big problems ranging from the Zika virus to political upheaval . So companies are opting for campaigns that aim to capitalize on the emotional appeal of the Olympics without lingering too heavily on the specifics of Rio or Brazil.Theres an additional challenge. A new rule allows non-sponsors -- that is, companies who havent paid the International Olympic Committee for the privilege of using Olympic trademarks in their ads and other perks -- to make greater use of Olympic athletes in ads.All that means a lot of risk, given that sponsoring the Olympics costs about $100 million to $200 million over four years. But that hefty price tag has a reward, too: an estimated 20 million viewers every evening on NBC over the three week stretch of the Olympics.MORE COMPETITIONTo protect that major investment by sponsors, the Olympic committee long prohibited anyone but sponsors from using Olympic athletes or Olympic rings or logos in ads. But the age of social media made enforcement increasingly difficult, so this year the rules have relaxed.Advertisers could apply in January to use Olympic athletes in their ads, though they were required to start their campaigns in March and still couldnt use official Olympic terminology or logos. Under Armor has been the most high-profile brand to make use of the looser restrictions, and features swimmer Michael Phelps and other Olympians in ads. Others, including General Mills, Gatorade and Asics, have also applied to advertise under the looser regulation, known as Rule 40.Rule 40 is changing the landscape. More advertisers are able to use the Olympics, so sponsors are trying different approaches to stand out, said Villanova marketing professor Charles Taylor.ATHLETES APLENTYOne way theyre doing so is by featuring more athletes in their ads. Cokes campaign features 79 athletes from 23 countries, including new footage of 24 athletes such as U.S. swimmer Nathan Adrian and Australian hurdler Michelle Jennek. The teen-targeted ads show athletes on and off the field sharing a Coke and having memorable moments like a stolen kiss, dubbed Gold moments.The campaign idea is `Gold is a feeling anyone can taste, said Rodolfo Echeverria, a Coca-Cola vice president in charge of advertising.Visas The Carpool to Rio campaign features 15 athletes, including New Zealand shot putter Valerie Adams and U.S. swimmer Missy Franklin. The ad shows off Visa payment technology, such as its mobile app and another swiping a credit card at an automated entrance gate to pay for a ferry. The ad, which is airing in 38 countries, was adapted for 14 different markets by using athletes and styles of payments specific to particular locales.Its very much anchored in all the different things Visa can do, said Chris Curtin, Visas brand marketing officer.That multi-athlete strategy lets Olympic marketers avoid the problems that can occur if they bank too heavily on individual athletes. In the most infamous case, then-Olympic sponsor Reebok made little known decathletes Dan OBrien and Dave Johnson into household names leading up to the 1992 Olympics in Barcelona. Posing the question, Who will be the worlds greatest athlete, Dan or Dave?, the campaign had to be modified after OBrien failed to qualify for the games.GET OUT YOUR HANKIESOf course, its always possible just to focus more on athletes inspirational and tearjerker stories than their Olympic achievement. Samsungs Chant ad showcases Margret Rumat Rumar Hassan, a 19 year old runner from South Sudan. The ad shows the South Sudanese, a new country in the Olympics, chanting her name and cheering her on. The tagline is Proud sponsor of those who defy barriers.This Olympics the focus is on telling human stories ... the technology doesnt take center stage, said Pio Schunker, Samsungs global head of marketing.And P&G is continuing its crowdpleasing Thank You Mom ads with the tagline Proud sponsor of moms that started running in 2010. One of the latest showcases U.S. gymnast Simone Biles and her adoptive mother; its already garnered more than 2 million views on YouTube. Cheap Minnesota Twins Jerseys . Thousands of Southern California fans enveloped the Trojans to celebrate an improbable win secured by an interim coach, an inconsistent kicker and a thin defence that wouldnt break. Cheap Baltimore Orioles Jerseys . Ferrer, trying to win his fourth title on Mexican soil, will next play South Africas Kevin Anderson, who eliminated American Sam Querrey,7-6 (2), 6-4. Also Wednesday, Gilles Simon (6) of France beat Donald Young of the United States 6-4, 6-3, Ukraines Alexandr Dolgopolov downed Frenchman Jeremy Chardy 6-3, 6-4 and Croatias Ivo Karlovic defeated Dudi Sela of Israel 7-6 (4), 6-2. http:///...ston-red-sox-jerseys .Y. -- Knicks coach Mike Woodson said Wednesday that J. AKRON, Ohio -- They say par is a good score in a major. If thats true next week at the PGA Championship, then Tiger Woods has already done his share of preparation. Woods played safe and smart with a big lead, parring 16 holes in an even-par 70 Sunday to coast to a seven-shot victory at the Bridgestone Invitational for his eighth win at the event -- matching the PGA Tour record he already shared for victories in a single tournament. "As blustery as it was, it was going to be really hard for someone to shoot 62 or 63," Woods said. "If I didnt give any shots away and played my game and shot even par or better, Id force these guys to go and shoot something super low on a golf course that wasnt going to give it up under these conditions." As he walked to the scorers trailer to finalize his score, he scooped up 4-year-old son Charlie, who hugged him tightly as his father strode past the large gallery wildly cheering his landslide victory. "This is the first win hes ever been at," Woods said. "Thats what makes it special for both of us." Daughter Sam was on hand when Woods, won the U.S. Open in 2008, before his personal life imploded. Now Charlie will have some memories of dad in the winners circle. "They always say, Daddy, when are you going to win the tournament? It was a few years there, or a couple years, I hadnt won anything," Woods said, smiling. "Are you leading or not? Thats a stock question. Not leading. Well, are you going to start leading? Well, Im trying." After a second-round 61 in which he flirted with 59, Woods ended up at 15-under 265 to easily beat defending champ Keegan Bradley and Henrik Stenson. Bradley, a huge fan of Tigers when he was a youngster, was asked if he liked to see Woods dominate like he did a decade or so ago. "When I was younger, I did," Bradley said. "You know, I hate to sit here and go on and on about how good he is, but he is. Its difficult because I really want to get up there and contend with him. But hes just ... this week hes playing really well." Woods mastery at Firestone Country Club allowed him to again match Sam Sneads PGA Tour record for wins in an event. Snead won the Greater Greensboro Open eight times. Earlier this year, Woods won at Bay Hill for the eighth time. As if he werent already the favourite next week in the PGA Championship at Oak Hill, the lopsided victory reinforced it. No one ever got within six shots all day of the worlds No. 1. When he had a good shot at a pin, he took it. Otherwise, he took few, if any, risks. He birdied the 10th hole, then offset that with a three-putt bogey at the 14th hole. But by then most of the field was thinking about catching flights to Rochester instead of catching Woods. Bradley, who won a year ago when Jim Furyk double-bogeyed the 72nd hole, shot a 67 to get to 8 under along with Stenson, who had a 70 while playing with Woods. "He kind of punctured this tournament on Friday," Stenson said. "He did what he needed to do today." TTied for fourth were Cleveland-born Jason Dufner (71), Miguel Angel Jimenez (69) and Zach Johnson (67) at 6 under. Cheap Toronto Blue Jays Jerseys. Bill Haas and Chris Wood each shot a 71 and were at 5 under, with Martin Kaymer, who matched the days best round with a 66, at 4 under along with Furyk, Richard Sterne and Luke Donald. For those betting Woods wont win next week at Oak Hill, keep in mind that he has already won both the Bridgestone and the PGA Championship in the same year three times in his career (2000, 2006, 2007). Still, the odds do not favour him coming right back with another win. In the 19 times in which he has won his last start before a major, hes only followed up with a win four times: 2000 U.S. Open (after winning The Memorial), 2001 Masters (Players), 2006 PGA (Buick) and 2007 PGA (Bridgestone). The victory was Woods 79th on the PGA Tour, drawing him within three of Sneads record 82 triumphs. "The total body of work is pretty good," Woods said. "One of the things Im proud of, obviously, is how many times Ive won, plus won World Golf Championships and how many years Ive won five or more tournaments in a season. What is it, like eight or nine times? Ten? Thats not bad, either." Lest anyone think hell have difficulty surpassing Sneads total, consider that Woods is over 10 years younger (hes 37 1/2) than Snead was when he won his 82nd and final event, the 1965 Greater Greensboro. Even though hes a California native, Woods has found a second home in Ohio where he has 13 victories -- five at the Memorial Tournament. Woods won the Bridgestone, and its forerunner the NEC Invitational, about every way imaginable: overcoming a crazy shot that went onto the clubhouse roof, putting out in almost total darkness, running away early, outdueling a foe down the stretch. Woods, who has five wins this year to have at least that many in a year for the 10th time, also has won 18 World Golf Championship series events in just 42 starts. Really, he won the tournament in the rain Friday. The 61 he had in the second round -- he needed to go just 2 under over the final five holes to shoot a magical 59 -- matched his career best, mustered three previous times including once before at Firestone. In the two previous times he won the Bridgestone and then played in the PGA Championship, he finished first at Southern Hills in 2007 and then placed second -- blowing a final-round lead to Y.E. Yang -- in 2009 at Hazeltine. Hes far from a lock next week, however. Woods has not won in his last 17 starts in a major, calling into question his shot at surpassing Jack Nicklaus record 18 victories in majors. Woods has 14 -- and all eyes will be on him as he heads to Pittsford, N.Y. Among those watching him will be the defending champion. "The second-round 61 was phenomenal," 2012 PGA Championship winner Rory McIlroy said. "He does well on every course he plays, but he comes back to a few courses on tour that he seems to really excel at. "And, obviously, this is one of them." Wholeslae Jerseys NFL Jerseys Cheap Wholesale NBA Jerseys Cheap NHL Jerseys Cheap MLB Jerseys Wholesale Soccer Jerseys Cheap College Jerseys Cheap Football Jerseys Cheap Basketball Jerseys Cheap Baseball Jerseys ' ' '

Users

Newsfeed

Mobile Game News

Video Game News

No content